Monthly Archives: January 2023

Even alcohol brands are investing in Dry January campaigns

Last week, vodka brand Tito’s launched its tongue-in-cheek Dry January campaign starring DIY mogul Martha Stewart. The ad is in line with Tito’s typical humorous campaigns, which most recently included selling empty hard seltzer cans. But it’s also indicative of the influence sober-curious initiatives and NA brands are having on big booze. The arrival of Dry January isn’t stopping alcohol brands from

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Hard seltzer fad continues to flame out as Wall Street turns cautious on beverage companies

Beverage companies are off to a rocky start in 2023, as Wall Street turns weary of falling hard seltzer sales. In a note to clients, analysts at Evercore ISI found traditional hard seltzer sales dropped 10.4% over the last four weeks, with sales of Boston Beer Company’s (SAM) Truly down 19.5% alone. On Wednesday, Jefferies analyst Kevin Grundy downgraded shares

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