Last week, vodka brand Tito’s launched its tongue-in-cheek Dry January campaign starring DIY mogul Martha Stewart. The ad is in line with Tito’s typical humorous campaigns, which most recently included selling empty hard seltzer cans. But it’s also indicative of the influence sober-curious initiatives and NA brands are having on big booze. The arrival of Dry January isn’t stopping alcohol brands from
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Beverage companies are off to a rocky start in 2023, as Wall Street turns weary of falling hard seltzer sales. In a note to clients, analysts at Evercore ISI found traditional hard seltzer sales dropped 10.4% over the last four weeks, with sales of Boston Beer Company’s (SAM) Truly down 19.5% alone. On Wednesday, Jefferies analyst Kevin Grundy downgraded shares
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Beer sales have long been a gauge of the economy. It takes a lot to for beer lovers to abandon their brews. But now with inflation near a 40 year high and the cost of brewing a beer (raw materials, shipping cost, etc.) on the rise, breweries are being forced to raise the prices of their products and increasingly consumers
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