Diageo has agreed the sale of its Windsor business to the private equity group Bayside Private Equity and Metis Private Equity consortium. The KRW 200 billion (approximately £124 million) deal, which will include the W series, will additionally see Diageo supply Scotch whisky to Bayside/Metis under a 10-year supply agreement. Diageo’s president of Asia Pacific and global travel, Sam Fischer,
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As a drinks market, China seems to have untapped potential — five of the 10 most valuable spirits brands hail from the country of 1.4 billion people. But those brands are primarily producing baijiu, a rather broad spirits category with four recognized and very distinct styles. “China is home to the largest spirits market in the world and it has been flourishing in
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ETHIOPIA – Castel Group, a multinational beverage company, has cemented its dominance in the Ethiopian market with acquisition of competitor’s brewery. According to reports by Capital Ethiopia, the French company has acquired Meta Abo Brewery from British beverage alcohol manufacturer Diageo. The acquisition extends the dominance of Castle group through its subsidiary, BGI, which currently boasts of having over 50
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