Beer Is Losing Popularity,So, what Do Millennials And Gen Z Prefer?

Amongst all the unexpected weirdness we’ve witnessed in 2022, one of the more jarring moments was hearing the news that the Japanese government was trying to encourage young people to drink more alcohol! That’s right, Japan’s millennials and Gen Z aren’t drinking enough sake. So, in August 2022, Japan’s national tax agency launched a nationwide competition—Sake Viva! —for ideas that
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