Anheuser-Busch InBev (AB InBev) unveiled a new visual brand identity on Thursday, which aims to reflect the brewer’s new global purpose: “We dream big to create a future with more cheers.” Global consultancy Prophet spearheaded the design for the world’s largest beer company, which counts Budweiser, Corona and Stella Artois among its portfolio. The multilayered logo is three-fold: one image
Read more
The launch of AB InBev’s non-alcoholic beer Corona Sunbrew 0.0% has provoked beer industry commentators to respond with their thoughts. The beer in question, created by the drinks giant that also brings brands such as Stella Artois and Budweiser to market, contains 30% of the daily value of Vitamin D per 330ml and uses the marketing catch line: “Sunshine, Anytime”.
Read more
Co-Chair and Chief Executive Officer of Budweiser APAC Jan Craps spoke highly of China’s vibrant consumption market and shared insights about the ongoing trend toward premium products as well as corporate social responsibility. The Asia-Pacific arm of AB InBev, the Belgium-headquartered beverage titan, is hoping to achieve high-quality growth through the business strategy including digital transformation, premiumization and expansion and investment
Read more