What is AB InBev’s strategy that made them ‘Creative Marketers of the year’?

Michel Doukeris, the CEO of Anheuser-Busch InBev (AB InBev), the winners of Creative Marketers of the year at Cannes Lions 2022, revealed that organic growth has become a foundational stone to his company’s strategy and objective. Elaborating on how his team helped him come up with the idea of using more creative power not only formed the company but helped
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