Michel Doukeris, the CEO of Anheuser-Busch InBev (AB InBev), the winners of Creative Marketers of the year at Cannes Lions 2022, revealed that organic growth has become a foundational stone to his company’s strategy and objective. Elaborating on how his team helped him come up with the idea of using more creative power not only formed the company but helped
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The Indian unit of Anheuser-Busch InBev (ABI), the world’s biggest beer company, said it is facing supply shortages after a few states restricted shipments to neighboring markets until their internal sales are served despite an unprecedented surge in demand across the country. In fact, the maker of Budweiser and Hoegaarden has revised its initial sales estimates by an additional 10-12%,
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Today, global beer brand Corona announced the launch of a new 100% biodegradable and compostable six-pack made from 100% barley straw in India. This new circular form of packaging reaffirms Corona’s larger goal of protecting and preserving nature. Corona’s new six-pack made from 100% barley straw aligns with this year’s World Environment Day theme of ‘Only One Earth’, focusing on “Living
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