Soaring spirits sales for Chinese New Year will impact quarterly figures

The Chinese New Year period is key for drinks sales in the Far East, with the pre-festival sell-in period skewing quarterly sales and profit figures for spirits giants like Diageo, Pernod Ricard and Rémy Cointreau. Starting this year on February 1 and heralding the Year of the Tiger, the two-week Chinese New Year (Spring Festival) holiday period is the prime
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