Category Archives: Beer market

Stella Artois goes ‘au natural’ for its new campaign

Lager brand Stella Artois, has rolled out a new TV campaign for its latest release, Stella Artois Unfiltered, celebrating a more authentic and ‘naked’ way of life. The TV campaign will be supported by print, social media and out of home content under the tagline, ‘Beer, au naturel’, including a cover wrap for urban newspaper Metro showing two locals enjoying

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Beavertown Brewery launches monthly beer subscription service

Beavertown Brewery has announced the launch of its first ever, highly customisable monthly beer subscription service, with those who sign up entered into a draw to get their entire year’s subscription for free. Beavertown’s ‘Skullscription’ box features options from all of the brewer’s core beers: Neck Oil – Session IPA 4.3% Gamma Ray – American Pale Ale 5.4% Nanobot –

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The only Trappist brewery in the U.S. is closing (and IPAs are to blame)

Monasteries are holy places of quiet and contemplation, but even they can’t escape the tyranny of I.P.A.s. This month, St. Joseph’s Abbey, located an hour west of Boston in the town of Spencer, announced it was closing America’s only Trappist-run brewery. Spencer Brewery has been unprofitable because its complex and dry Belgian-style beers have been unable to compete with the sweet, hoppy

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