Category Archives: Consumers Trends

Concerns raised over soft drink firms migrating to alcoholic sodas

In a deep dive report in The New York Times, drinks analysts outlined how Mountain Dew came full-circle last year when PepsiCo introduced the new alcoholic beverage Hard Mtn Dew, using the youth-oriented brand’s popularity as a launch pad to its alcoholic variant. According to experts, the introduction of Hard Mtn Dew reflects a major change in the alcohol industry and

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Beer Consumption Returning To Pre-pandemic Levels. But Rising Costs Likely To See Profitability Gains Lost.

“Just released Statistics New Zealand figures show that overall beer consumption has returned to pre-pandemic levels. The data for the first six months of 2022 shows overall beer available for consumption in New Zealand has rebounded from the lows seen in 2020 due to the enforced lockdowns which closed hospitality businesses. The 7.25%[1] increase for the first six months of the

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