In a deep dive report in The New York Times, drinks analysts outlined how Mountain Dew came full-circle last year when PepsiCo introduced the new alcoholic beverage Hard Mtn Dew, using the youth-oriented brand’s popularity as a launch pad to its alcoholic variant. According to experts, the introduction of Hard Mtn Dew reflects a major change in the alcohol industry andRead more
Category Archives: Consumers Trends
Beer Consumption Returning To Pre-pandemic Levels. But Rising Costs Likely To See Profitability Gains Lost.
“Just released Statistics New Zealand figures show that overall beer consumption has returned to pre-pandemic levels. The data for the first six months of 2022 shows overall beer available for consumption in New Zealand has rebounded from the lows seen in 2020 due to the enforced lockdowns which closed hospitality businesses. The 7.25% increase for the first six months of theRead more
It is hard to believe that Spain, a country famous for its wine tradition, has become the second largest producer of beer in the European Union. According to a recent report by Eurostat (Statistical Office of the European Union), which collects data for 2021, our country ranks second with Poland, producing 3.7 billion liters of beer per year. In 2021,Read more