Tag Archives: China

China’s beer industry is poised for big gains

China’s beer industry is thriving and may even emerge from the pandemic stronger, according to new reports revealing its resurgence. Despite decades of slow development the Chinese market is now flooded with a wide variety of beer choices – the latest of which is Chongqing Brewery’s recent successful launch of Chongqing Gold that was introduced last month. In addition to

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Budweiser Sees Strong Demand For Premium Beer In China

Budweiser Brewing Co, Asia’s largest beer company by sales, said on Thursday it plans to promote more high-end beer in China, having seen strong demand especially for limited edition beer gift sets costing more than 1,500 yuan ($237). The Asia arm of Anheuser-Busch InBev ABI.BR, which has a portfolio of more than 50 beer brands including Hoegaarden, Stella Artois, Corona and Harbin, said

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Why the Next Big Player in Whisky Might Be China

As a drinks market, China seems to have untapped potential — five of the 10 most valuable spirits brands hail from the country of 1.4 billion people.  But those brands are primarily producing baijiu, a rather broad spirits category with four recognized and very distinct styles. “China is home to the largest spirits market in the world and it has been flourishing in

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