Japo Focus : Asahi’s premiumisation and packaging strategies, Kirin’s beer consumption data and more

Japanese brewery giant will focus on driving its premiumisation strategy in 2023, in hopes ofdelivering long-term sustainable growth despite the pressures of inflationary costs.Asahi published its FY2022 full-year financial results earlier this month, announcing an overall8% growth in revenue to hit JPY2.51tn (US$25.1bn), and 5.9% growth in profits to hitJPY243.8bn (US$2.44bn). These positive growth numbers were attributed by the firm
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