Tag Archives: Asahi

Japo Focus : Asahi’s premiumisation and packaging strategies, Kirin’s beer consumption data and more

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Japanese brewery giant will focus on driving its premiumisation strategy in 2023, in hopes ofdelivering long-term sustainable growth despite the pressures of inflationary costs.Asahi published its FY2022 full-year financial results earlier this month, announcing an overall8% growth in revenue to hit JPY2.51tn (US$25.1bn), and 5.9% growth in profits to hitJPY243.8bn (US$2.44bn). These positive growth numbers were attributed by the firm

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Drying out: Asahi unveils 0% alcohol beer, following suit with other major brewers

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 The European arm of Japanese beverage giant Asahi Group has launched a zero percent alcohol version of its popular brand. Asahi Super Dry 0.0% begins its release across eight markets this month, premiering in the UK and Ireland to coincide with dry January. Asahi creates the non-alcoholic version of its beer through “a process of dealcoholization” of the base recipe

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Asahi eyes China’s market with ‘resilient’ growth, cherishes ‘quality consumer

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Born in Italy since 1963, Peroni Nastro Azzurro, a global leading high-end beer brand promoted by Asahi Group officially entered the Chinese market. It launched an iconic flagship “House of Peroni” in Shanghai in August, reflecting Asahi’s full confidence in the “resilient” Chinese market despite facing some challenges such as the impact of the ongoing pandemic. China is the largest

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