Monthly Archives: January 2023

Carlsberg celebrates lunar new year and the year of the Rabbit with special limited edition packaging

Created by multi award-winning illustrator Feifei Ruan, the visual storytelling truly captures Chinese New Year’s essence, drawing on the celebratory nature of reuniting with family and friends. Feifei Ruan’s illustration is described as a spring wonderland depicting eight magical rabbits transformed from the golden liquid of Carlsberg premium brew, reuniting in a beer forest. The piece is embellished with koi

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Beer in Austria gets even more expensive due to inflation in raw materials

The Brewers’ Union has decided on a new, 9.5% price hike, while European beer-makers are facing the weight of the cost-of-living crisis Today, the Austrian Brewers’ Union announced that they will have to introduce another price increase on their products so that producers can keep up with the growing prices of raw materials and energy. The union has set the increase to 9.5%, which

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Former Carlsberg global marketing director joins non-alcoholic drinks brand

Stephanie Illgner, former global marketing director of Carlsberg, has joined ISH, a non-alcoholic brand established in 2018 in Copenhagen, Denmark. Illgner, who has previously held leading roles at Tchibo, the Coca-Cola Copmany, Ferrero Scandinavia and Royal Unibrew, spent seven years at Carlsberg, she will head up the marketing of ISH, growing the brand’s presence globally. “We are still a small

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