Tag Archives: Heineken

HEINEKEN Romania announces changes in the organizational structure and Management Team

HEINEKEN Romania announces changes in the organizational structure and in the management team. As of January 1st, 2022, Gheorghe Andresz, Traditional Trade & OOH Director of HEINEKEN Romania and member of the Management Team, is appointed as Sales Director of HEINEKEN Romania and will be in charge of coordinating the entire sales function and the teams for both Modern Trade

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Heineken 0.0 Wants to Send You to Hawaii for Dry January

Heineken 0.0, the non-alcoholic label from the popular Netherlands-based global brewer, collaborated with Hawaiian artist Aaron Kai on a new limited-edition release: Hawaii Dry-O, packed with Heineken 0.0 non-alcoholic beer and swag, and for some lucky teetotalers, a trip for two to Hawaii. “Go dry this January in one of the wettest places on earth,” touts the brand’s marketing slogan. Kai, a Los Angeles-based visual artist

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Lawsuit Takes Issue with Heineken’s 0.0 Beer for Containing as Much as 0.03% Alcohol

The plaintiff argues that some customers don’t want even this “minuscule amount of alcohol. he effects from a sip of beer are different than drinking a case of beer. Volume matters and the U.S. government understands this, so “non-alcoholic” beers have a bit of leeway. To use the “non-alcoholic” label, a brew only has to be less than 0.5 percent alcohol by

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