Concerns raised over soft drink firms migrating to alcoholic sodas

In a deep dive report in The New York Times, drinks analysts outlined how Mountain Dew came full-circle last year when PepsiCo introduced the new alcoholic beverage Hard Mtn Dew, using the youth-oriented brand’s popularity as a launch pad to its alcoholic variant. According to experts, the introduction of Hard Mtn Dew reflects a major change in the alcohol industry and
Read more