Category Archives: Customers, Sales Excellence

Consumers have changed: are brands ready to respond?

From omnichannel shopping to brand switching, the pandemic has accelerated some key trends in consumer behaviour. It has also profoundly altered customers’ perceptions and beliefs about the companies that serve them. Four key trends in customer behavior As an organization that specializes in Total Experience Management (TMX), at Alida, we wanted to take a closer look at what has changed, and

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Creating A Data-Driven Culture For CX Excellence: ANZ Market Leaders Speak Up

It takes a data-led culture to meet escalating consumer demands for what we want, when we want it. Researchers and customer experience (CX) experts from two market leaders in ANZ recently shared how organizations can overcome challenges to meet customer hopes, wants, and needs in the face of unrelenting market disruption.  Here are excerpts from their conversation, which was part of a

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