Ireland-based Mark Anthony Brands launched White Claw in multiple countries in 2016, including the US, where sales have now exceeded 140 million cases across the category (IRI data). The brand is now available in Austria, Belgium, Finland, Germany, Switzerland and Sweden. Davin Nugent, CEO of Mark Anthony Brands, said: “We have been blown away by the success of White Claw
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The brewing and distilling giant has launched Viper Hard Seltzer in two variants, Lime and Cranberry. The ready-to-drink product is brewed in a six-day process, without artificial sweeteners, colours or preservatives. It comes in at 4% ABV and 96 calories, and is packaged in both can and bottle formats, which the company said ‘performed well during consumer testing’. Sam Rhodes,
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Goulding was introduced to the brand’s founders, Ryan and Dean Ginsberg, through mutual friends, and was immediately taken with its eco-minded ethos. “Not only is it the best hard seltzer I’ve tasted by quite some margin, this is a brand driven by care and respect for the natural world at this crucial point. “I’ve always enjoyed a social drink with
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