Mass-produced beers with no sugar content. That’s one of the options facing beer lovers as two of the nation’s four leading breweries opt to tap into the growing market of at-home drinkers and woo health-conscious imbibers. Suntory Beer Ltd. says its new product will boast 5.5 percent alcohol by volume with a refreshing aftertaste. Kirin Brewery Co. blazed the trail last fall with
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Major brewers are catering to new drinking trends during the pandemic by offering a dream appliance for imbibers: home beer taps. Under the business plan, consumers can lease draft beer dispensers and receive regular deliveries of the beverage. Drinking at home has increased as restaurants and bars have closed earlier and authorities are advising the public against holding parties to
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TOKYO (Reuters), – His social life severely curtailed by the coronavirus pandemic, Tadasu Masuda found himself embracing the opportunity to take what in Japan are known as “liver rest days” and try out a range of alcohol-free beer brands. They tasted much better than he expected, and while Masuda is not giving up on regular beer, he’s now committed to the occasional break.
“I want to keep drinking these and make sure my liver gets days off,” said the civil servant who lives in Kobe, western Japan, adding that he has become more health conscious since recently entering middle age. The pandemic is propelling an unexpected boom in alcohol-free beer that has Asahi Group Holdings forecasting a 20% jump in revenue for non and low alcoholic beer this year after flat sales in 2020. Asahi is also debuting a new “Beery” label and has plans to expand its line-up.
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