Turn Free Services into Paid Opportunities to Grow Your Business

Wolfgang Ulaga, INSEAD Senior Affiliate Professor of Marketing, and Stefan Michel, Dean of the IMD Executive MBA programme | December 7, 2018 nstead of blindly givng away complementary services, B2B companies should make a strategic decision on whether to kill it, bill it or keep it free. Offering free services may seem like a good way to keep customers happy, but how
Read more