Kendra Kuppin, director of incubation for Europe at the company’s ZX Ventures, is tasked with analysing a brand’s potential at the earliest stage of the development process. She wanted to understand whether Mike’s Hard Seltzer – a popular brand in the US – would resonate with UK drinkers. Under normal circumstances, her team would head out into stores, engage in
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ZX Ventures is a global growth and innovation division within brewing giant AB InBev with a mandate to nurture, support and grow the products and services of the future. Backed by the world’s biggest brewer, ZX Ventures acts as an incubator and venture capital fund, with a focus on innovation in and around the beverage category. It was launched abroad
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This partnership is the first for ZX Ventures’ new BioBrew division, which will help precision fermentation companies make enough of their products to compete with those from traditional agriculture. Clara Foods has been working for years to make animal-free egg whites through precision fermentation. And while the company been able to replicate the proteins, function and taste in the egg, CEO Arturo
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