After a tumultuous year that saw distillers’ revenues plummet during the Covid‐19 pandemic, the American whiskey sector was given a breather when the European Union (EU) and the US came to an agreement over the incoming 50% tariff. On 17 May, just several weeks before an increased tariff was due to come into effect, representatives from both blocs said they
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In a pandemic year, any amount of sales growth was an admirable accomplishment. When that increase comes from an already large volume base – particularly more than one million nine‐litre cases – it is an even more impressive feat. The Covid‐19 pandemic created a 6% decline in global alcohol sales in 2020 – a 15.8 billion‐litre drop compared with the
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In the face of lockdowns and social distancing measures brought on by the Covid‐19 pandemic, platforms such as Facebook, Twitter and Instagram became increasingly crucial to daily life, connecting family and friends, providing entertainment and facilitating e‐commerce. The escalating reliance on social media was reflected in the growing number of people using these platforms: 4.2 billion, a figure that rose
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