Heineken By unveiling its virtual Heineken Silver beer NFT for gamers in Decentraland in March, the beer brand aimed to take a playful dig at the current buzz around the metaverse. Its digital beer was launched at a virtual brewery on the platform and followed up with a tongue-in-cheek ‘IRL’ launch in London. According to global brand director Bram Westenbrink,
Read more
In this upcoming sale on 20 May at Bonham’s, a bottle of Gordon & MacPhail’s Glen Grant 72-year-old whisky is to be auctioned alongside a single one-off NFT artwork. The artiwork original commemorates Hong Kong in the year 1948, when the whisky was first laid down in its cask. The artwork was commissioned by celebrated South China Morning Post artist
Read more
A whisky retailer and bottler is offering what it claims to be the world’s first Scotch whisky collection to use digital certification and blockchain technology to verify authenticity and provenance. Fife-based business The Whisky Barrel, managed by brothers Alastair and Chris Brown, has initially released a 30-year-old Glen Moray single malt, priced at £350 and limited to 152 numbered bottles.
Read more