In 2023, a fifth of 1664 brand blond beers will be brewed using traceable responsible barley, supplied by Soufflet/InVivo, explains the Kronenbourg company. The brewer Kronenbourg SAS (simplified joint-stock company) aims to bring together 250 farmers, producing 25,000 t of traceable responsible barley on 5,000 ha by 2026, he announced at a press conference on 14 February 2023. This is
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Since January, Kronenbourg, number two in beer, has had a new boss, Anders Røed. This 53-year-old Francophile will be in charge of restoring the sales of this actor subjected to strong pressures during the pandemic. Few Norwegian bosses have come to impose their managerial style in France. And, in terms of human resources, the trend is more towards “on-site” recruitment
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Winter barley production in France is expected to rebound sharply this year on the back of above-average yields, but the rapeseed crop is seen shrinking to a 20-year low after a decline in area, the farm ministry said on Tuesday. In its first production forecasts for 2021, the ministry projected the winter barley crop at 7.74 million tonnes, up 19.3%
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