Tag Archives: Nigeria

Heineken’s Leading Beer Brand in Asia Now Fastest-Selling in Nigeria

The world’s second-largest brewer is using sports and entertainment to connect with young African consumers as investment and volume growth skyrocket.  Tiger, the leading international premium brand in Asia, has become the fastest-growing beer brand in Africa’s largest economy, almost doubling sales volume last year. Tiger is one of the brands helping Heineken, the world’s second-largest beer maker, penetrate the

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Nigeria Islamic police destroy nearly 4 mn beers

Religious police in northern Nigeria’s city of Kano have destroyed nearly four milllion bottles of beer, on grounds that sale and consumption of alcohol is prohibited in the predominantly Muslim region. Sharia police called Hisbah often destroy alcohol and confiscated drugs, but the huge beer haul was one of the largest in a recently intensified crackdown. Hundreds of Hisbah offloaded

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Beer Sectoral Group Announces Appointment of Baker Magunda as Chairman

Magunda replaces former BSG Chairman, Jordi Borrut Bel who has moved on from his position as Managing Director and Chief Executive Officer, Nigerian Breweries Plc, to take up new responsibilities within the Heineken Group.  The BSG is a trade association comprising beer manufacturers in Nigeria who are members of the Manufactures Association of Nigeria. Its membership includes Nigerian Breweries Plc,

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