“The environment is shifting around us and we need to be consumer led in everything we do,” Beam Suntory CEO Albert Baladi told CNBC. As part of those initiatives, Beam Suntory will spend $500 million globally to educate consumers on responsible drinking. Sustainability, diversity and responsible drinking plans are a growing trend in the alcohol business. Alcohol company Beam Suntory

“The environment is shifting around us and we need to be consumer led in everything we do,” Beam Suntory CEO Albert Baladi told CNBC. As part of those initiatives, Beam Suntory will spend $500 million globally to educate consumers on responsible drinking. Sustainability, diversity and responsible drinking plans are a growing trend in the alcohol business. Alcohol company Beam Suntory