Local players have joined Diageo and Pernod Ricard in investing in the nascent market. Malt whisky production in China remains in its infancy, but the early signs – given the depth of investment from multinationals and local operators alike – are that the industry will swiftly acquire considerable scale. The ventures from Diageo and Pernod Ricard, with planned expenditure so
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Diageo Plc will sell 32 of its liquor brands in India to Inbrew Beverages Pvt. for 8.2 billion rupees ($106 million) as the alcoholic beverage maker seeks sustainable long-term profitable growth by pruning some of its low-margin products. United Spirits Ltd., the Indian arm of Diageo, and Inbrew have agreed on the sale of the entire business undertaking including contracts, permits, intellectual property
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Diageo has agreed the sale of its Windsor business to the private equity group Bayside Private Equity and Metis Private Equity consortium. The KRW 200 billion (approximately £124 million) deal, which will include the W series, will additionally see Diageo supply Scotch whisky to Bayside/Metis under a 10-year supply agreement. Diageo’s president of Asia Pacific and global travel, Sam Fischer,
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