Asahi, Japan’s No.1 beer brand has made a substantial mark in Hong Kong, right after its lockdown and ahead of the summer season to launch its first ever 3D billboard by dentsu International in the heart of Hong Kong’s busiest district. The ad serves as an extension to Asahi’s global brand campaign under the platform “Beyond Expected”, a bold manifesto

Asahi Breweries will increase prices across the vast majority of its beverage lineup, passing on surging ingredient and packaging costs to customers in a move that could spur rivals to follow suit. The hikes announced Tuesday, set to take effect Oct. 1, span 162 products including the flagship Asahi Super Dry beer, nonalcoholic drinks, chuhai canned cocktails and domestic whisky. Beer prices on store

From mid-February, the recipe and branding of Japan’s Asahi Super Dry is changing as the brand aims to remain relevant to drinkers’ changing tastes. It is the first time that the recipe has been changed since the beer was launched in 1987. Since then, Super Dry has grown to account for a suggested 90 per cent of Asahi beer sales,