Monthly Archives: May 2023

Bud Light Executive Says Misinformation Drove Controversy: Mulvaney Campaign Was ‘Not An Advertisement’

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The CEO of Bud Light’s parent company blamed online misinformation for the controversy surrounding its marketing with transgender influencer Dylan Mulvaney, in an interview with the Financial Times, doubling down on a strategy to distance the beer brand from a political controversy that sunk sales volumes in the U.S. over the past month. Bud Light partnered with Mulvaney by creating a beer can

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Heineken to expand premium beer portfolio in Brazil – Reuters

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Heineken has announced it will invest BRL 1.5 billion (approx. $299.43 million) in Brazil as part of an expansion plan for its premium and single malt beer portfolios. The planned investment is intended to boost the brewer’s production capacity for its Amstel, Devassa and namesake Heineken brands, spread across two plants in northeast Brazil, according to Reuters.  Heineken says that spending on

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Malteurop Malting Company Opens Distribution Center in California

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Milwaukee, Wisc. – MMC, one of the leading suppliers of North American Grown and Malted products and imported malts to North American craft brewers and distillers, is pleased to announce the opening of its new U.S. distribution center. Based in Stockton, California, this distribution point makes it easier than ever for craft brewers and distillers in California and Nevada to get

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