Monthly Archives: February 2023

EverGreen – the futureproofing of HEINEKEN

Niccolò Pisani, IMD Professor of Strategy and International Business, explores HEINEKEN’s ambitious and all-encompassing strategy for sustainable growth, launched amid a global pandemic. The world’s second-largest beer company can trace its roots back to 1864, when Gerard Adriaan Heineken bought a brewery in Amsterdam. Fast forward to the present day and HEINEKEN now has 75 operating companies, 80,000 employees worldwide, and

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