Monthly Archives: May 2022

Are paper-based alternatives to plastic wrap truly viable?

FMCG brands are increasingly ditching plastic multipack wrapping in favour of paper-based alternatives. But, according to Lindum Packaging, this is resulting in high levels of product damage and food waste. Rick Sellers tells us more. Sometimes the solution to a problem is worse than the problem itself. It’s the law of unintended consequences: and it’s more common than you think. The

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Heineken’s Market Leadership Sustainability Drive

Raheem Akingbolu writes on the enduring competition in the premium beer market and how the Heineken brand is sustaining its market leadership Sponsorship and activation are among the readily available tools being explored by brand owners to boost sales in any competitive market.  As the market records new entrants, existing brands change gear through various marketing strategies to bond more with

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