Anheuser-Busch InBev’s Michelob Ultra Organic Seltzer Essential Collection – Product Launch

Anheuser-Busch InBev has debuted a line of certified organic hard seltzers infused with coconut water from its Michelob Ultra brand.

The Essential Collection is the first nationally-distributed alcoholic sparkling water seltzer to be certified as organic by The United States Department of Agriculture (USDA), according to the brand owner. The range comprises four iterations:

  • Blueberry Watermelon
  • Strawberry Guava
  • Berry Hibiscus
  • Kiwi Lime

Each variant is produced with real fruit juice and organic coconut water and contains 90 calories per 12oz (35cl) slim can. The collection will be available in selected US retailers in a variety 12-pack. An SRP for the pack was not immediately available.

Michelob Ultra Organic Seltzer was first introduced by A-B InBev in October 2020. Three flavours debuted at launch – spicy pineapple, peach pear and cucumber lime.

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