Puck Futin beer raising money for Ukraine sells out before being brewed
Three Australian producers have teamed up with Pravda brewery in Ukraine to brew Puck Futin, a beer created to raise money for humanitarian aid and refugees fleeing the war.
The beer has been launched after Pravda shared its recipes and labels to encourage fellow brewers around the world to raise money in support of Ukraine, according to Beer & Brewer, where this story was first reported. The beer has almost sold out before it has even been brewed.
South Australian producers Prancing Pony Brewery, Barossa Valley Brewing and Route 9 Distillery have released Puck Futin in collaboration with Ukrainian brewery Pravda.
Humanitarian aid in Ukraine and refugees arriving in Australia will benefit from the proceeds from sales of Puck Futin.
Puck Futin is due to be brewed at Barossa Valley’s site and released by April 22. A minimum of AUS$15 from every pack of 12 beers sold will be donated to charity.
Following an influx in sales, both Prancing Pony and beer retailer Beer Cartel sold out of their initial allocations. The producers are now set to brew a second batch at Prancing Pony’s brewery.
Rob Watt, managing director of Route 9 Distillery, has family from Ukraine.
“My wife, Natalie, and her family are from Ukraine, and we are very connected to the Ukrainian community in Adelaide,” Watt said in a statement, as reported by Beer & Brewer. “We couldn’t live with feeling helpless, as we watch the devastation being wreaked on this country.
“I approached Prancing Pony with this idea of brewing for Ukraine and, coincidentally, they were talking already about this to the brewing community. Within a day, we had Barossa Valley Brewing throwing themselves at the opportunity to brew with us, Black Squid Design reworking the labels, CCL Label helped us to print and Barossa Enterprises assisted with labour for packaging.”
Last week, the founder of Ukraine’s Beykush winery encouraged wineries in Europe to take in refugees amid Russia’s invasion of the country. Read more on that here.