AB InBev Awards Publicis Its US and European Media Buying and Planning Business
Anheuser-Busch InBev put its media accounts into review last September, shortly after company appointed Benoit Garbe as chief marketer in the U.S. At the time, incumbent Dentsu, Publicis and WPP were the three companies up for the business. Now, AB InBev has announced that it has awarded a majority of the business to Publicis Groupe.