Reaction, not action, is ultimately what defines a company’s success

Managing a business is rarely a smooth process. What matters is how a company adapts to unexpected and unpredictable shocks, says Ron Emler, on the back of Treasury Wine Estates and Boston Beer results. Take coronavirus, the biggest upheaval the drinks sector has seen since Prohibition hit the US in 1920. Even the most intensive boardroom “war gaming” could not have
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