HEINEKEN SA welcomes new marketing director
HEINEKEN South Africa has announced the appointment of Sharon Keith as the company’s new marketing director. Keith’s portfolio will include the brewer’s array of brands including Heineken®, Windhoek, Amstel, Strongbow and Soweto Gold. Her appointment to this role commenced on Saturday, 15 January.
Jordi Borrut, managing director of HEINEKEN South Africa, says, “We are excited to have Keith joining the HEINEKEN South Africa team, as she has a great deal of pertinent experience and many successes in previous roles.”
“She has assumed senior responsibilities across sub-Saharan Africa, as well as in her global roles in the United States of America and Ireland. During her time with brandhouse, she had also had the opportunity to work with HEINEKEN directly for three years, so she has some familiarity with our brands and business,” concludes Borrut.
According to the company, Keith is a seasoned marketer with more than 30 years of global experience in the FMCG and B2B industries.
She has held senior marketing leadership roles at:
- The Coca-Cola Company (marketing director for Southern and East Africa)
- Diageo (global brand director for Bailey’s)
- brandhouse (marketing director)
- Unilever, and
- Standard Bank (head of brand / marketing for its corporate and investment division).
Keith holds an MBA from the Graduate School of Business at the University of Cape Town, as well as a B. Comm degree from the University of KwaZulu Natal with majors in economics, business administration and psychology.