BrewDog to launch new vodka made entirely from upcycled waste beer
UK – Multinational brewery and pub chain BrewDog has announced plans to launch a new vodka made from waste beer as part of its commitment to sustainability.
The vodka will be distilled 100% from beer that would otherwise be wasted using a cutting-edge 20-metre high rectification column.
According to company CEO James Watt, the Bad Beer Vodka will also be packaged in paper bottles that have “completely natural and biodegradable lining on the inside.”
“Every brewery wastes beer,” Watt said in a LinkedIn Post. “Sometimes batches are out of spec, sometimes beer goes out of date. We are now going to turn our waste into this brand-new Vodka.”
A commitment to sustainability
BrewDog prides itself on its commitment to sustainable consumer goods products. Since its founding, the company has pioneered renewable energy usage, electrification of its fleet, and utilisation of its waste as bioproducts for production.
The company boasts carbon-negativity thanks to its continued efforts to reduce its reliance on fossil-fuel-derived energy and removes twice as much carbon from the atmosphere as it emits through its operations.
In 2020, the company also acquired a 9,308-acre plot of land in the Scottish Highlands intended for the planting of trees to create its ‘BrewDog Forest’; an initiative that will offset the company’s production emissions even further.
New Location, New possibilities
Meanwhile, the pioneering craft brewer is heading to Chester and is expected to open a bar at the city’s Northgate Development, which is set to fully opens in autumn 2022.
BrewDog will occupy a 3,000 sq. ft. space fronting Princess Street and the newly named Exchange Square at the heart of the Northgate development in the city centre.
Councillor Richard Beacham, Cabinet Member for Housing, Regeneration and Growth, said: “We are delighted to secure such a high-profile and innovative brand to join us at Northgate, BrewDog will be a fantastic asset to the scheme.
“Their unique and maverick approach has established a reputation as a world-famous brewer, and I know residents and visitors to Chester will be excited to see them in the city.”
BrewDog Express launched
To bolster its direct-to-consumer capabilities, BrewDog has partnered with Jiffy to launch a new delivery service that is set to trial in London’s Islington and Teddington areas.
BrewDog Express, as the service is branded, will be accessible through users’ BrewDog.com account and gives people in the catchment area access to a selection of fresh, cold BrewDog beers.
As part of both brands’ commitment to sustainable business, all deliveries will be completed using eco-friendly e-bikes within a 2-mile radius in under 15 minutes.