DISTELL Group Holdings said yesterday that “satisfactory progress” had been made regarding its potential transaction following a bid by Heineken, Europe’s biggest and the world’s second biggest brewer, to acquire full control of the South African liquor group. However, Distell, with brands such as Amarula, Savanna, Hunter’s Dry, Durbanville Hills and Nederburg, warned in a trading update yesterday that there
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Dutch brewer Heineken made an indelible impact on more than 800,000 travellers of legal drinking age via a recent geo-targeting campaign pushing important messages of safety and responsibility as global tourism reopens. The campaign aimed at Europe’s holidaymakers, part of the Heineken #SocialiseResponsibly global platform, ran for nine weeks throughout August and September at nine key airports. It utilised geotargeting
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The changes keep on coming at Anheuser-Busch InBev. The world’s biggest brewer today announced a global media agency review, just weeks after the company appointed Benoit Garbe as chief marketer in the U.S. The company confirmed to Adweek that Dentsu, Publicis and WPP were invited to the review, and that one or more agencies may be selected. At time of publication, the
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