Tesco to sell 88 products in reusable packaging with beer, ketchup and tea all included on ‘Loop’ aisle
Tesco will sell 88 products, from Persil washing powder to Tetley tea bags, in reusable containers at 10 stores from today to cut down on plastic waste.
The move follows a successful trial online and the supermarket hopes to roll out the new service across much of its chain if the in-store trial in the Midlands and eastern England goes well.
Customers will buy products in reusable packaging that can be returned to the store when finished with so it can be cleaned, refilled and used again.
The price of the items include a fully refundable deposit for the cost of the packaging.
The packaging cost will add £1.60 to the average item on purchase, from 20p for Fever-Tree Indian Tonic Water to £5 for the Finish Powerball Quantum Ultimate Lemon Dishwasher Tablets.
The amount will be refunded via an app when the customer returns the packaging to a collection point in the store.
The impact of switching just three items of the weekly shop could be enormous, Tesco says.
If customers in the 10 stores switched their recyclable tomato ketchup, cola and washing up liquid bottles to the reusable Heinz Tomato Ketchup, Coca Cola and Ecover alternatives, the packaging would be used and reused more than two-and-a-half million times a year.
“We are determined to tackle plastic waste and one of the ways we can help is by improving reuse options available to customers,” said Tesco chief executive Ken Murphy.
Tesco has teamed up with Loop, the reusable packaging platform, for the venture. Loop chief executive Tom Szaky said: “We hope to scale reuse across more stores and the number of product lines available.”
The launch of Loop in Tesco stores follows a yearlong online pilot, launched in July 2020, that allowed customers to order and return products in reusable packaging to and from their doorstep.
The full list of brands available in store at launch are:
Alberto Balsam, Bisto, Brewdog, Bulldog, Carex, Coca Cola, Dr Will’s, Ecover, Fever-Tree, Finish, Good4U, Hardys, Mackays, Heinz, Meridian, Mud House, Naked Noodle, Original Source, Persil, Quaker Oats, Radox, Simple, Sipsmith and Tetley.
Tesco has included 35 own brand essentials in the range, such as pasta, rice, oil and sugar.