AB InBev creates Natural Light vodka
Brewing giant Anheuser-Busch InBev has pushed its Natural Light beer brand into the vodka category.
The producer has debuted three lemonade-flavoured Natural Light vodka expressions: Lemonade, Strawberry Lemonade and Black Cherry Lemonade.
With the launch, AB InBev seeks to tap into the mounting flavoured vodka trend while capitalising on the popularity of its reduced-calorie beer brand, which it first introduced to American drinkers in 1977.
According to the company, Natural Light is the sixth best-selling beer in the US.
Daniel Blake, group vice-president, Budweiser and value at Anheuser-Busch, said: “Natural Light is constantly looking to innovate to meet the evolving flavour preferences of our fans. Nothing is off the table.
“Flavoured vodka is one of the fastest-growing segments in spirits, and we knew Natty was the brand to show up to the party with a great tasting offering to set us apart. We’re such believers in the taste of Natty Vodka, we’ll guarantee you’ll love it or you get money back.”