AB InBev creates Natural Light vodka

Brewing giant Anheuser-Busch InBev has pushed its Natural Light beer brand into the vodka category.

The producer has debuted three lemonade-flavoured Natural Light vodka expressions: Lemonade, Strawberry Lemonade and Black Cherry Lemonade.

With the launch, AB InBev seeks to tap into the mounting flavoured vodka trend while capitalising on the popularity of its reduced-calorie beer brand, which it first introduced to American drinkers in 1977.

According to the company, Natural Light is the sixth best-selling beer in the US.

Daniel Blake, group vice-president, Budweiser and value at Anheuser-Busch, said: “Natural Light is constantly looking to innovate to meet the evolving flavour preferences of our fans. Nothing is off the table.

“Flavoured vodka is one of the fastest-growing segments in spirits, and we knew Natty was the brand to show up to the party with a great tasting offering to set us apart. We’re such believers in the taste of Natty Vodka, we’ll guarantee you’ll love it or you get money back.”

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