Monthly Archives: August 2021

Peroni outpunching import competition in the U.S.; announces partnership with Italian shoemaker M.Gemi

Following a year in which the Italian import posted growth of more than 19.4% in the off-premise, Peroni sales continue to rise, outpacing European import sales in the U.S. with 10.1% volume growth year-to-date, according to IRI multi-outlet and convenience store data through Aug. 15. The easy-drinking birra is far outpacing the overall import segment, which is up 1.7% year-to-date, and larger

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Lodging lessons learned for winter malting barley

Extreme weather is making crop management more tricky, and this year many growers got caught out with their growth regulator strategy, resulting in waist-high winter barley crops that went flat. It was a question that many agronomists and farmers faced back in spring: “Should I apply a plant growth regulator to a stressed, backward crop of winter barley?” Syngenta technical

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