BrewDog defies watchdog ruling to reuse banned advert

The original Instagram post, which was intended to advertise BrewDog’s Clean & Press Hard Seltzer, ran in January and read, per the BBC: “Even though Clean & Press is only 90 calories per can, with no carbs or sugar and a little bit of alcohol, this is not a health drink. If you are looking for a health drink, do not drink Clean & Press.”

A spokesperson for the brewer said at the time that it had accepted the ruling. It seems CEO James Watt had other ideas, though.

BrewDog’s co-founder posted the image on Twitter and LinkedIn along with the caption: “The ASA have banned our Instagram advert for saying that we cannot call our seltzer a health drink because we cannot call our seltzer a health drink. Pretty meta. We are also not allowed to tell people it only has 90 calories. Even though it has.”

The tweet since appears to have been removed.

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