Coors Light is making beer out of the ice the Stanley Cup Final was played on

After the Bolts’ eliminated the Canadiens in Game Five, the beermaker announced that it had scraped and collected the ice from Amalie Arena during the Stanley Cup Final and was turning it into beer. It’s being hailed as “the first beer made with hockey’s championship ice.”

Champions Ice, per Molson Coors, “will be purified using reverse osmosis membrane ultra-filtration technology, a purification process that meets the high Coors Light standards. The ice will be blended into the Coors Light brew to make the most refreshing and the only beer to ever be brewed with championship ice.”

The ice was transported from Tampa Bay to Coors Light’s hometown brewery in Golden, Colorado, to be processed.

“As an official beer partner of the Tampa Bay Lightning, we’re proud to celebrate the team’s second-straight championship win by giving Bolts fans a literal taste of the action,” Marcelo Pascoa, vice president of marketing for the Coors Family of Brands, said in the release. “We’re no strangers to the magic of the ice, both in the arena and outside it. And now, we’ve taken that ice and have brewed it into a refreshing beer.”

Read the full article.


Remain an expert and save time ? Take few seconds to complete the registration form. Click here !

This image has an empty alt attribute; its file name is shutterstock_266367677-1024x613.jpg