Comesa Commission probes big brewers over market distortion

Some of the world’s biggest alcoholic beverage manufacturers selling their products in Kenya and the region are being investigated for practices that hamper cross border trade.

The companies are also in the spotlight for putting in place marketing structures that could be denying consumers across the Common Market for Eastern and South Africa (Comesa) region the benefits of competition in the alcoholic beverages industry.

The Comesa Competition Commission (CCC) is looking into whether the companies have violated the rules set for trading within the trading block.

The companies are alleged to have put in place structures that focus on marketing their products within a country, which according to the Comesa competition watchdog, confine dealers and other partners to a particular country – hindering the deepening of trade within Comesa.

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