10 Things You Should Know About Asahi Bee
In 1987, Japan’s Asahi Group Holdings introduced a new beer into its portfolio that would change the business forever: Asahi Super Dry. But Asahi Beer’s history begins much further back than that. In fact, Asahi is more than a century old — and its beer is part of a global food and beverage group.
Headquartered in Sumida, Tokyo, Asahi Breweries, Ltd. produces many labels around the world. Here in the States, it has been widely distributed under the Asahi U.S. subsidiary since 1998. (Yes, there are a lot of subsidiaries under Asahi Group Holdings — which has landed the brand in some trouble over the years.)
Wondering where your Asahi comes from or what makes its beer “Super Dry?” Read on for 10 more things to know about Asahi Beer.
ASAHI IS A JAPANESE BEER GIANT.
Asahi Breweries, Ltd. is part of Asahi Group Holdings, established in 1949. Asahi Group Holdings is a global conglomerate with more than 140 subsidiaries in the beverage alcohol, soft drink, and food businesses. Asahi products are available in four continents: North America, Europe, Asia, and Oceania.
ASAHI SUPER DRY IS JAPAN’S MOST POPULAR BEER.
In 1987, Super Dry was officially introduced to the Japanese public. With its launch, Asahi Group was able to leap past Kirin Brewery Co. as the market leader. More than 100 million cases have been sold every year since its release.
ASAHI’S BIRTHPLACE WAS THE FIRST BREWERY OF ITS KIND.
Asahi Breweries’ predecessor, Osaka Beer Company, was founded in 1889 with the purpose to produce a world-class beer for Japan. The company debuted its Suitamura Brewery, Japan’s first modern brewery, in 1891. Asahi Beer launched there the following year.
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