Top 10 fastest-growing spirits brands

In a pandemic year, any amount of sales growth was an admirable accomplishment. When that increase comes from an already large volume base – particularly more than one million nine‐litre cases – it is an even more impressive feat. The Covid‐19 pandemic created a 6% decline in global alcohol sales in 2020 – a 15.8 billion‐litre drop compared with the previous year, according to Euromonitor International. A mix of on-trade closures and social restrictions meant consumers worldwide bought less alcohol last year.

RTDs are excelling at present, with three RTD brands making the top five fastest‐growing million‐case brands last year. Click through the following pages to discover the world’s top 10 fastest-growing spirits brands, listed in order of rising percentage.

This list has been compiled as part of The Spirits Business‘s Brand Champions 2021 report, available to view here. As such, it includes only brands that sell more than one million nine-litre cases annually.

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