Monthly Archives: June 2021

Hard-seltzer sales are surging. Here are the 3 most popular brands and 2 newcomers hoping to chip away at their dominance.

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Hard-seltzer brands are gearing up for a big summer, and the major players have more competition than ever.The Instacart trend expert Laurentia Romaniuk said her company expected sales to peak ahead of the July 4 holiday. White Claw and Truly still dominate the market as go-to hard seltzers, but newer brands could take some of that market share this summer.

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Former CEO discusses Heineken’s collaboration with SparkOptimus

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In the latter period of his tenure as CEO of Heineken, Jean-François van Boxmeer worked with consultants from SparkOptimus on Heineken’s digital transformation. The former chief executive reflects on the collaboration and how the external expertise helped drive the brewery’s digital evolution. Speaking to SparkOptimus Managing Partner Alexandra Jankovich on the firm’s digital journey, Van Boxmeer – who held the

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United Breweries shares fall after Heineken acquires additional 14.99% stake

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The proposed transaction relates to HIBV’s potential acquisition of additional equity stake in UBL. Currently, Heineken has 46 percent stake in United Breweries which may increase further. Heineken may bid for the entire stake. United Breweries share price paired gains after opening in the green on June 23, a day after CCI okayed Heineken’s additional equity stake acquisition in the company. According

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