THE markets available to Western Australian growers are changing rapidly in both the sustainability certification space and the carbon neutral space according to CBH Group. Speaking at the $15 million Climate Resilience Fund Forum at the Muresk Institute last Wednesday, CBH marketing and trading head of accumulation Trevor Lucas said evolving market and customer preferences required innovation from the State’s growers.

By increasing the roughly 18 per cent of WA’s grain which is non-differentiated, Mr Lucas said CBH would be able to access greater premiums for WA growers. “In 2008 the European Union moved a decade before anybody and demanded all grain that be sold there be certified sustainable, so we have been doing that successfully since 2008,” Mr Lucas said.

“In the last few years we had some key conversations with big customers like Heineken, the world’s second largest brewer, who basically said to us we aren’t going to accept any barley unless it’s certified sustainable . “We knew we already had a platform to get our ISCC for our canola, so we spoke to ISCC and discovered that they had another accreditation and I am happy to say that we have successfully piggy-backed off that.”

On the back of that sustainability certification CBH now sells 150,000 tonnes of malt barley to Heineken in Mexico.

Read the full article.

JOIN OUR FREE NEWSLETTER

Remain an expert and save time ? Take few seconds to complete the registration form. Click here !