Anheuser-Busch InBev (AB InBev) has announced that its Corona brand has achieved a net-zero plastic footprint globally, which means that it recovers more plastic than it releases into the environment. The achievement, which AB InBev claims is a first among global beverage brands, is part of Corona’s vision to be a sustainability leader in consumer packaged goods. It is also the latest in the brand’s longtime efforts to help protect the world’s oceans and beaches from marine plastic pollution.

Global vice-president of marketing at Corona, Felipe Ambra, said, “As a brand born at the beach and deeply connected with nature, Corona has a responsibility to do all it can to be an ally to our environment and our oceans.” “Becoming the first global beverage brand with a net-zero plastic footprint is the latest in Corona’s broader ambition to help protect the world’s oceans and beaches from plastic pollution.”

The milestone follows an extensive external assessment of Corona’s global operations against the 3RI Corporate Plastic Stewardship Guidelines by South Pole, a leading climate solutions provider. It measured Corona’s remaining plastic usage across the brand’s products and distribution logistics processes.

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