Coors Seltzer Orange Cream Pop aims to be the ‘must-try’ flavor of the summer
Coors Seltzer is tapping into drinkers’ thirst for nostalgia with its newest flavor, Orange Cream Pop.
With a smooth vanilla-citrus flavor reminiscent of an ice-cream truck favorite, Coors Seltzer Orange Cream Pop is hitting store shelves across the country, riding a wave of curiosity-fueled pre-launch buzz.
“We wanted make a bold flavor choice instead of leaning into an iteration of something on the market already,” says Matt Lafferty, marketing manager for Coors Seltzer. “The frozen treat flavor of Coors Seltzer Orange Cream Pop is poised to be the must-try seltzer of the summer, when refreshment is most on the minds of drinkers.”
The limited-edition flavor is available in 12-packs of 12-ounce slim cans. At 90 calories and 4.5% alcohol by volume, it’s lighter than most hard seltzers on the market. Its rollout is supported by a robust marketing plan that includes paid media, influencers and more.
Orange Cream Pop has already proven a hit on social media, where fans are posting photos of its packaging, which features – what else? – a dripping orange cream pop. Its secondary packaging blends Coors’ iconic mountains with the sticky, melting goodness of the classic summer treat.
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