The Brazilian arm of Anheuser-Busch InBev has launched a new campaign in collaboration with creative agency Africa to raise awareness of the danger associated with drunk driving.
The nation sees thousands of drunk driving deaths a year and in turn has witnessed a number of campaigns highlighting the risks. However, while these campaigns have done well in certain cities, they generally lack in getting the message to less urban areas.
So, AB InBev came up with a campaign that would travel miles and miles, literally. The company transformed their distribution fleet so that the shipping container remained branded to the alcohol it was moving yet the cab where the driver sits took on the brand name of one of the group’s non-alcoholic drinks.
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