Corona partners with BNT to ‘Save Our Oceans’
As a leading global beer brand, Corona has been committed to the preservation of marine life and oceanic protection and has focused its efforts on supporting the fight against plastic pollution.
Because of that commitment, Corona is now the first global beverage brand with a net-zero plastic footprint, recovering more plastic from the environment than it releases.
Similarly, the Bahamian Brewery & Beverage Company (BBB) has demonstrated a similar environmental commitment, recently introducing its new plastic-free packaging to complement its ongoing bottle recycling regime.
Now, both Corona and BBB will lend their collective commercial power to protecting the nation’s oceanic resources just in time for World Oceans Day which is commemorated annually on June 8.
“Upon entering the local market we immediately began exploring the ways through which we could promote the brand’s message of oceanic sustainability,” said Elena Gonzalez, Sales & Marketing Manager for AB InBev – the parent company of the popular Mexican brew.
The campaign, which is being launched in collaboration with the Bahamas National Trust (BNT), is designed to raise awareness about the dangers of plastic pollution in Bahamian waters.
“As a brand born at the beach and deeply connected with nature, Corona has a responsibility to do all it can to be an ally to our environment and our oceans,” said Felipe Ambra, Global Vice President of Marketing, Corona.
Under the theme “The Ocean: Life and Livelihoods” the BNT with the help of its newest corporate partner will shine a light on the ways in which we can all create a new balance designed to preserve and protect our oceanic resources.
“This partnership with Corona Beer is very important because it shows the significant role corporate organizations can play in helping to preserve our environment,” said BNT Executive Director Eric Carey.
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