AB InBev develops ‘lightest beer bottle in the world’
The company says that, if used on a year’s worth of glass production for AB InBev brands in Europe, this would be the equivalent to taking 62,000 cars off the roads annually, in terms of CO2 emissions.
The brewer and owner of brands such as Budweiser, Stella Artois, Corona, Beck’s, and Leffe has managed to reduce the weight of its standard longneck beer bottle from 180 to 150 grams, reportedly cutting its CO2 emissions by 17% per bottle.
AB InBev argues that, with packaging making up, on average, 50% of its product carbon product footprint, such innovations are an important part of its sustainability goals, which include a 25% reduction in CO2 emissions across its value chain by 2025.
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