Several brands bet on music in their marketing campaigns last month.

Jim Beam debuted partnerships with singers Jack Garrett and José Gonzalez, as well as the band Fontaines DC; Havana Club collaborated with rapper Ms Banks; Tanqueray teamed up with singer Joe Jonas; and Aurora Spirit Distillery sponsored a symphony.

Elsewhere, Lagavulin continued its campaign with actor Nick Offerman, launching a new single malt and video, and Mainbrace Rum signed on as a sponsor for Falmouth Sailing Week.

Redbreast also made the most of its Dream Cask release by giving consumers a chance to win one of the coveted bottles.

Find our picks of the best marketing initiatives from May 2021 on the following pages.

Read the full article.

JOIN OUR FREE NEWSLETTER

Remain an expert and save time ? Take few seconds to complete the registration form. Click here !